Doing the simple things well is easy to say and hard to do, so hat’s off to Clarks for achieving it. I challenge any marketing director to look at disparate parts of their communications (website, direct mail, in-store etc.) and see if they can pass the Clarks consistency test. Not that easy.
…parents’ time spent with kids has increased hugely since the early 1990’s, particularly among highly educated parents.
A recent study has found that the fall of an item’s popularity mirrors its rise to popularity, so that items that become popular faster also die out faster
We’re as proud of the things we left out as we are of the things we put in.
Any company’s ads that boast “we’re authentic” or “we’re for real” might indicate that the truth is exactly opposite.
But more than in past years, online consumer behavior may impact sales performance of individual retailers, the report says, as shoppers spend more time browsing for the best deals.