This is the fundamental problem with Google search: there is no trust. Once upon a time we could trust that the best products would be at the top of Google’s search results for any given term. This is no longer true. In fact we should be especially skeptical of those who come up first in Google results - as they are more than likely to be the ones whose products suck and are gaming the system.
“It sounds funny,” said Old Lions Chairman Franz-Josef Goebel, “but (the fake bus stop) helps. Our members are 84 years-old on average. Their short-term memory hardly works at all, but the long-term memory is still active. They know the green and yellow bus sign and remember that waiting there means they will go home.” The result is that errant patients now wait for their trip home at the bus stop, before quickly forgetting why they were there in the first place.
Nursing home staff members then approach them and invite them inside for coffee.” —How does a German senior center stop alzheimer’s patients from wandering off? « Nudge blog