Several years later, images and ideas collected on their trip would culminate in the seminal text Learning From Las Vegas, written by Denise Scott Brown, Robert Venturi, and Steven Izenour. A central tenet of the treatise was the “duck vs. the decorated shed.” It summarized everything they had in fact learned from Las Vegas, in that the architecture they viewed on their trip was most commonly manifest as a commercial ad (as in the case of the Duck Hut), or as subsidiary to a commercial ad (in the case of a building whose sole purpose seemed to be supporting the signage it bore). (via Las Vegas Studio | Art21 Blog)
