This starts at the top. What does your company do and not do. What does your product do and don’t do. Get a vision already. These decisions don’t happen because people and companies are too gutless to make them and to potentially be wrong. From a UX perspective you are BETTER to make them and be wrong and then make a better one based on what you’ve learned than not make them at all. Preferably in testing, BEFORE you inflict it on your paying customers. In reality tho, most people are much more interested in their own careers – not being wrong and getting a bonus – than they are in really delivering good user experience for their customers.
