An animation of the same area over five consecutive days revealed a curious pattern. Every evening at the same time, female patrons under thirty were moving from one side of a popular bank of slot machines to the other, while males over fifty were taking their original seats. Upon further investigation it was discovered that the men were exiting a nearby showroom at the close of a revue performance and pestering the young women. Casino managers responded by creating “a whole new protective area for those women” containing the machines they liked to play, and sent out a direct mailing to promote the new slot shelter. Previous profit levels not only returned but were quickly surpassed. (via The Touch-point Collective: Crowd Contouring on the Casino Floor | Limn)
