It’s very utilitarian, like using a wrench. I wouldn’t be like oh my God, this is the best wrench ever. It just does a job, it gets it done perfect, that’s what I need it to do. But, it doesn’t wow me or anything. It’s not like girls run up to me like oh my God, you’re a Zipcar owner, let me talk to you, you know.
— The Secret Lives of Zipcar Drivers - Commute - The Atlantic Cities