For two years, the high school student from Cincinnati had been trying unsuccessfully to promote an antiperspirant that her father, a surgeon, had invented to keep his hands sweat-free in the operating room. Murphey had tried her dad’s liquid antiperspirant in her armpits, discovered that it thwarted wetness and smell, named the antiperspirant Odorono (Odor? Oh No!) and decided to start a company. (via How Advertisers Convinced Americans They Smelled Bad | History & Archaeology | Smithsonian Magazine)