1. 83% trust the word of a friend. But perhaps one of the more interesting points is that the number who trust consumer reviews by people they never met on a retailer’s site is 60%, only slightly lower than “a review by a known expert.” (via Groundswell (Incorporating Charlene Li’s Blog):)

    83% trust the word of a friend. But perhaps one of the more interesting points is that the number who trust consumer reviews by people they never met on a retailer’s site is 60%, only slightly lower than “a review by a known expert.” (via Groundswell (Incorporating Charlene Li’s Blog):)

Notes

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