I asked Berger what grade Charity Navigator would give the NFL for donating 5% of its proceeds to the ASC. Berger said on their grade scale of 0 to 100, the NFL would get a 0; Charity Navigator considers charities that give 75 cents on the dollar as excellent, and charities that give under 25 cents on the dollar as bad.
— The conflicting truth about the NFL’s Pink campaign - SBNation.com