Basic physics dictate that, in order to become more sustainable, technology must become ever lighter, quieter, and less hungry. Is it merely a coincidence that these engineering constraints also mirror our favored model of femininity? In a recent study, pollsters found that 82 percent of respondents felt that going green is “more feminine than masculine.” The risk of feminine contamination, the researchers concluded, “holds men back from visible green behavior like using reusable grocery bags or carrying around reusable water bottles.” Add to that the reproachful tone that environmentalists often resort to in their attempts to spread the gospel of Deep Ecology—which stresses the rights of the ecosystem over those of man—and you glimpse how environmentalists came to be miscast as sanctimonious nags.
— n 1: Mother Nature’s Sons (via ronmarks)
